Social Media Audits
How it Works (4 Steps)
1. Profile Review
After we have estimated how much it would cost us to audit your account(s) - and you have paid your invoice - we start by analyzing each of your social media profiles to ensure they’re fully optimized. This includes:
Completing all sections (bio, profile image, contact info)
Ensuring your branding is consistent across platforms
Making key information like website links and calls-to-action easy to find
2. Content Analysis
Next, we assess the quality and variety of your content. We want to make sure your posts are engaging, relevant, and aligned with your brand’s message. Our content analysis includes:
Reviewing the types of posts you’re sharing and whether they resonate with your audience
Evaluating the use of hashtags and keywords to ensure maximum reach and discoverability
Identifying content gaps and opportunities for improvement
3. Brand Voice & Messaging
Your brand’s voice should be clear, consistent, and aligned with your audience’s expectations. We analyze:
The tone of your messaging across platforms
Whether your voice is engaging and authentic
How well your messaging aligns with your business goals and target audience
4. Platform Optimization
It’s not just about being on every platform; it’s about being on the right platforms. We evaluate:
Whether you’re focusing on the most effective social platforms for your industry
How well you’re using each platform’s unique features (Instagram Stories, LinkedIn Articles, etc.)
Opportunities to improve your presence on key platforms
5. Actionable Steps
We don’t just show you the gaps — we provide clear, actionable recommendations to help you improve. This includes:
Specific strategies for enhancing engagement and growing your audience
A roadmap for improving your content and overall performance
Tailored advice on long-term social media success
Overall, this process can take anywhere from 2-10 business days.